Tips for building business websites and positioning them well on Google. Having a comprehensive professional website is important for almost every new business. However, starting it can seem intimidating to those who have never had their own website before.
Below are some tips for building your first business website:
Have a clear objective
Every small business website is different, because each one has a different purpose. If you want your first business website to be a portal for people to buy products, you need to build it around that goal. If you want them to provide information and attract potential customers to call you, you have to build with that goal in mind. A website without a clear purpose will only cost you time and money while providing little, if any, of its benefits.
Writing your own content
Before you start building your first business website, you must decide, at least in basic terms, what you want it to say.
The website owner must at least start creating content for his own site. Even if he’s going to hire someone to edit or polish it, he knows his company’s basic message more than anyone else will.
Declare your purpose clearly and quickly
However, you want to make sure that the written content of your website is not too long. Website visitors often don’t spend much time reading through content pages just to find basic information. So make sure that the important points about your company and your offers are very clear and easy to find for visitors.
Tell customers what you can do for them
It can also help to try to read your content as if you were a potential visitor. According to Bracket, a common mistake he sees among new website owners is a tendency to focus on what they do, rather than the benefits they provide to customers.
Use calls to action
Another way to make your goals very clear to visitors is to use calls to action. Do you want them to subscribe to your newsletter? If so, add a form on your homepage. Do you want them to buy through your new product collection? Tell them that.
Develop a hierarchical page
Almost every business website includes at least a couple of different pages. You can choose to go with a very simple format, including a home page, about the page and the contacts page. Or you may want different pages for your different services, with a main services page offering an overview. That’s something you should decide about, or at least consider, before you build or hire someone to build your site.
If you’re not sure how you want your first business website to look or how you want your content to read, look around for some websites you really like. Don’t copy them, of course. But looking for a little outside inspiration can help you get an idea of what you want from your new site.
Professional Website > Personal Realization
Small businesses with little or no financial resources may opt for do-it-yourself for their first business website. While some have done this successfully, it is difficult for a new business owner without support or knowledge.
The main point is the domain (www)
All businesses get a real domain name or approach someone who supports them. Some providers offer free domains that come with extensions.
Choosing a reliable host
There are also a lot of different hosting platforms available. At Mty Web Solutions recommend always working with WordPress, as it is a great scalable and customizable option. But there are many others depending on the needs of your particular website.
Consider the possibility of future growth
However, if you plan or expect to grow your business quickly, you need to think carefully before choosing a low-cost platform aimed at very small sites. Avoid platforms like Wix and Squarespace, which although they may seem like great solutions, can be useful for companies that plan to stay small and use only a few features.
Work with a good programmer/designer
If you are going to hire someone to create your first business website, you have to choose someone that you think fits the style of your business. One of the best ways to do this is to look at the sites you admire and see who is responsible for the design.
Search for samples and references
Once you have some designers to consider, take a look at their work and don’t be afraid to ask for references.
Consider the scale of the project
However, even if you have found some sites you like, they may not have many elements that would be applicable to your own website project. When looking for examples, you should consider the scale of the project, along with the current design elements. You don’t want to choose a designer based on his work with big brands that have hundreds of web pages if your project is very small and basic.
Use pre-made themes
Not all new owners and their brands necessarily have the resources to hire a design team. There are plenty of pre-made items available for purchase, depending on the web hosting provider chosen. So find a theme that fits your brand image and will allow for small modifications along the way.
Tell a personal story
Another way to make people feel more connected to your business through your website is to tell your story.
Easy contact setup
With very few exceptions, all business websites, regardless of type or size, must include contact information. This can be an email address, phone number, address, social accounts, or all of the above. The more forms of contact, the more likely they are to feel comfortable contacting you.
Always include a contact form
When deciding what kind of contact information to provide, a contact form should always be included, says Bracket. Sometimes people are looking to get in touch but they don’t have access to their main email program or simply can’t click on the email link for any reason. A contact form makes it easy for people to send a message no matter where they are or what type of device they are using.
Keep Design Elements Simple
Whether you’re working with a designer or simply choosing a template, don’t go too crazy with different design elements. Follow up with some colors and textures and don’t add different fonts or too many font sizes.
Make text easier to read
Since your site’s text is likely to be providing most of the relevant information to your visitors, it’s important that they can read it effectively. Basic typographies, such as those your designer suggests, are the best for improving readability. So don’t change all the fonts just because you think it looks good.
Visual aids such as images also add interest to your first business website. Some ideas for relevant images include team photos, examples of their work, and even relevant images.
Avoiding Cheap Stock Photographs
However, an overwhelming amount of online photography adds nothing to your first business website. So if you’re not willing to make a small investment in good images, it might be better to omit them.
Includes customer testimonials
Customer testimonials can be another great element of a large number of business sites. If your business is new, work on getting some top quality testimonials, rather than just publishing soft, generic recommendations. But even a few blocks of customer text can help build your credibility.
Explore for good images
Including images with these testimonials can increase their prevalence on your site even more. However, you may have to work on getting the best possible images.
Add video elements when possible
You can also add video testimonials or other types of video content from your first business website if it is relevant to your message and of high quality.
Insist on a mobile site
But no matter what type of content you decide to include on your website, make sure that the site itself is responsive or mobile friendly. Having a site that is not optimized for these devices can drive away customers, damage your SEO and seem unprofessional.
SEO is a concept that you will have to take into account throughout the entire management of your website. Your designer should be able to help with the basic concepts at first. But over time you will probably want to report on some of the concepts so that people can easily find your business online.
Learn on the fly
Once your first business website is online, the process is far from over. You’ve made a great first step. However, a company’s website is never really complete. Add or change items as your business grows and changes. Adapt to things like SEO and mobile designs. And always remember to keep the needs of your customers and desires in mind when it comes to your first business website.